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Healthcare Communication Case Study

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Planning and implementing educational activities in collaboration with local governments and healthcare-related organizations
Category Preventive care for chronic diseases
Purpose To educate the importance of preventive medicine to local residents in every area and to contribute to extending their life-span, as a part of CSR activities by a pharmaceutical company, a general merchandiser and related governmental offices.
Content of the plan Holding educational and interactive events with local citizens themed on preventive medicine for chronic diseases in cooperation with local governments, local medical associations, local medical profession associations (dietetic associations, exercise instructor associations, etc.), and local merchandising facilities and shopping areas. Developing local media relations that should spread the topics to citizens in all areas of the prefectures, rather than just the participants in the events.
Supporting content Event plan proposals, negotiations and meetings with local governmental officials and cooperating organizations, operations on appointed days, proposal and development of display items, and local media relations activities.

 

Support for educational activities aimed towards patient groups
Category Educational action for patient groups across the area of diseases
Purpose To raise the influence and presence of participation of patient groups with medical policy-making processes in Japan.
Content of the plan Development of information and know-how in seminars or workshops that can be utilized in activities and operations that take part in the individual organization later on (debate training, media training including mock press conferences, presentation courses, sharing information about overseas healthcare systems, etc.) These activities also function as opportunities for patient groups to exchange with others who have different diseases.
Supporting content Plan proposals for seminars and workshops, venue selection, arranging lecturers, guidance for patient groups and operations on appointed days.

 

Planning and holding events that aim to develop human resources engaged in future drug discovery research
Category Educational action for young researchers across the area of diseases
Purpose To develop young researchers engaged in drug discovery research, as well as to promote the importance of translational research with collaboration among industry, government, and academia.
Content of the plan Planning symposia as a part of a program that supports the development of human resources, targeting young Japanese researchers who are engaged in basic research. Keynote addresses by American and Japanese researchers from industry, government, and academia, workshops by young researchers, panel discussions, etc. Additionally, development of media relations and web communication in order to spread the information further.
Supporting content Plan proposals for symposia (programs, lecture themes, selection of cosponsors and lecturers, etc.), negotiations with various related parties and organizations, operations on appointed days, media relations, and development of web content.

 

Operation of Regular Meetings held by the Organization of digital health
Category Digital Health
Purpose  Spread of Digital Health industry
Content of the plan Reporting of the latest movement in the digital health industry
Supporting content Organizing member list and mailing, operation of the regular meeting, website management, support on the creating of records. 

 

Support on Awareness Campaign by a patient organization
Category Allergy
Purpose Promote understanding of the disease, creating place for patients and their family
Content of the plan Planning and organizing of events promoting health and disease understanding, transmitting of the relevant information
Supporting content Planning and Organizing of events, support of online broadcasting, support of publishing press release

 

Publishing a Newsletter on the difference between health care systems of Japan and other countres
Category Newsletter publication
Purpose By comparing the differences in the local healthcare system and Japanese healthcare system, we aim to create an opportunity to reconsider healthcare in Japan.
Content of the plan Study abroad students from around the world write a monthly report comparing Japanese healthcare and healthcare in their country of study. 
Supporting content Project launching, Writing, Revising, Layout Editing