Business-to-Business Communication Case Study

Business-to-Business Communication Case Study

Communication activities aimed at foreign stake holders, such as institutional investors, etc. *Support aimed at publicly-traded corporations
Purpose	To promote corporate understanding aimed at foreign stake holders.
A. Support for translation of press releases into English as contents uploaded on a client’s website in English.
Content of the plan	Topics that likely have influence on the foreign market, selected from the client’s Japanese website and translated into English from the viewpoint of a journalist who has experience with a leading foreign financial paper as a correspondent in Japan.
B. Handling the publishing of corporate advertising to leading internet business media.
Content of the plan	Publishing of corporate advertising to foreign leading internet business media and tracking the status on page-views, in order to improve the clients’ communication activities overseas.

Corporate Introduction – Production and Publication of a business book
Purpose	To have direct promotion of understanding aimed at the client’s business targets and those within the company, as well as promoting indirectly the improvement of corporate reliability.
Content of the plan	Production and Publication of a Corporate Introduction business book, utilizing the name value and reliability of a leading business publisher.
Support	From planning to publishing, as well as general production from post-publication until the development of the 2nd edition.